YANNIK WENK

Google DeepMind and MultiAdaptor reached out to us at someform Studio to collaborate on the ambitious endeavour to redefine the visual identity of this profoundly iconic brand.

The result is a rebrand that aimed not only at a mere cosmetic makeover but also at delving into the conceptual realm, striving to articulate an abstract visual representation that would encapsulate the intricate essence of DeepMind's visionary pursuit of artificial general intelligence (AGI).

Before jumping on a different project at the studio, I was excited to help define Google DeepMind's future visual identity in our short but intense first design sprint. The three images right below are final result of the second half and were created by the beyond talented people that finished the project. Below that, is a selection of my RnD images crafted in the first half of it.