YANNIK WENK

During my time at someform Studio, I had the pleasure of working on Beats by Dre's new product line – the Studio Buds+ and Studio Pro Headphones. My role extended across various facets, with a primary focus on Art Direction and Look Development.

During our collaborative efforts, we captured the essence of these iconic headphones, delving into meticulous model refinement and material analysis. We crafted the backbone of the campaign through a combination of clean product photography for the Beats online shop and dynamic animations to showcase each unique feature.

From conceptualizing the design-first approach to producing the final assets, our work set the tone for the brand's presentation of this new headphone release. In addition to the still imagery, we created a versatile toolkit of animations, seamlessly integrating them with live-action footage to highlight the product's innovative features. The animations, featuring intricate particle simulations, not only served as illustrative demonstrations but also complemented the rhythm of the live-action assembly.