polaroid go hero image

At someform Studio, I led this launch campaign for the reimagined Polaroid Go, a full CG production covering the hero product film, a suite of stills, and a complete versioning package across formats, ratios, and five languages.


The visual language centred on realistic product rendering combined with a more playful treatment of Polaroid's iconic stripe, using it as an active design element rather than a brand badge.

DESIGN & DIRECTION
someform Studio

CREATIVE TEAM
Yannik Wenk, Dominik Grejc, Helge Kiehl, Matthias Winckelmann, Christoffer Wolters

CLIENT
Polaroid