Collaborating closely with Polaroid, we at someform Studio produced a series of captivating product films and imagery to introduce the reimagined PolaroidGo camera. With a focus on striking typography and seamless integration of premium 3D elements, we meticulously crafted a visual narrative  that transcends language barriers, serving as the cornerstone of Polaroid's new marketing campaign.

In addition to the main product film and product imagery, we created a diverse array of versions for the product film. Our goal was to ensure Polaroid could effectively engage with their entire target audience across various platforms and regions.To achieve this, we meticulously crafted 30-second, 15-second, and 6-second iterations, each tailored to 1:1, 9:16, and 16:9 formats, and localised them into five different languages. This comprehensive approach guarantees maximum reach and resonance for Polaroid's marketing campaign across diverse global audiences.

I was responsible for Art & Creative Direction, Shading/Lighting/Rendering on this exciting project for Polaroid.