new tendency hero image

During my time at someform Studio I was fortunate enough to work on the 3D aspect of New Tendency's hardcover publication "Moebel".


For this project I was crafting ideas and images portraying creative processes that define New Tendency's design philosophy, offering readers a comprehensive look at how ideas are transformed into tangible realities. The publication showcases not only the final products but also the journey of their creation.

DESIGN & DIRECTION
someform Studio

CREATIVE TEAM
Helge Kiehl, Matthias Winckelmann, Yannik Wenk

INDUSTRIAL DESIGN
New Tendency

GRAPHIC DESIGN
Spassky Fischer

POST PRODUCTION
RGBerlin

TEXTS
Prem Krishnamurthy, Mariah Nielson, Fabian Schöneich, Bianca Seidl