Done as a part of someform Studio, an inspiring collaboration with the innovative health technology brand Hyperice that resulted in multiple assets showcasing their latest update of the Normatec Elite, a scientifically backed dynamic air compression massage device.

We developed an abstract animated sequence that spotlights the individual features and craftsmanship of the product, and contributed the visual effects to a live-action piece that transitions from the old to the new device.

Alongside that, we a also created versatile library of shots for the client's diverse marketing needs, while also producing a cohesive and engaging edit.