Work done with someform Studio for Google DeepMind and MultiAdaptor to collaborate on the ambitious endeavour to redefine the visual identity of this profoundly iconic brand. The result is a rebrand that aimed not only at a mere cosmetic makeover but also at delving into the conceptual realm, striving to articulate an abstract visual representation that would encapsulate the intricate essence of DeepMind's visionary pursuit of artificial general intelligence (AGI).