deepmind hero

Google DeepMind and MultiAdaptor reached out to us at someform Studio to collaborate on the ambitious endeavour to redefine the visual identity of this profoundly iconic brand.The result is a rebrand that aimed not only at a mere cosmetic makeover but also at delving into the conceptual realm, striving to articulate an abstract visual representation that would encapsulate the intricate essence of DeepMind's visionary pursuit of artificial general intelligence (AGI).Before jumping on a different project at the studio, I was excited to help define Google DeepMind's future visual identity in our short but intense first design sprint.

DESIGN & DIRECTION
someform Studio

CREATIVE TEAM
Matthias Winckelmann, Helge Kiehl, Yannik Wenk, Dominic Grejc, Chris Hoffmann, Vitaly Grossmann, Conrad Ostwald

SOUND
Chris Hoffmann

CLIENT - GOOGLE DEEPMIND
Ross West, Gaby Pearl, Holly Dobson, Dominic Barlow

BRANDING AGENCY - MULTIADAPTOR
Chris Copping, Ben Brookbanks, Nancy Case, Joe Warburton, Chris Ireland